Sports marketing in the USConnecting brand goals
with the world of sports.

We design tailored strategies that combine branding, activations and sporting events to put your brand in front of the right audience, in the right sport, in key cities across the United States.

Book a meeting Own a sports venue? Join our network
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1,500
Venues in our network
3
Active in 3 regions: US, LATAM & Spain
5
Sports
100%
Turnkey
What you want to achieve

Every goal has
its own path in sports.

We don’t start with the format or the venue. We start with what your brand needs to achieve, and build the solution from there.

01 Awareness

Want people to know you?

We build sustained presence in the sports spaces where your audience already is.

02 Consideration

Want people to try you?

We create experiences and activations that let people interact with your brand.

03 Engagement

Want to build a community?

We create events, tournaments and sports experiences that bring people together.

04 Conversion

Want measurable results?

We combine sampling, promotions, QR codes, perks and performance-driven actions.

05 Relationships

Want to build client loyalty?

We design corporate experiences, hospitality and events for clients, partners and teams.

How we work

Your brand’s key to the world of sports.

Every major brand has its own regional and commercial goals. That’s why we don’t sell generic packages: we analyze your needs and build a high-precision sports circuit, choosing the right sport and the right market at the exact volume to maximize your impact.

01

We understand your goal

Awareness, engagement, consideration, conversion, product launch, relationship building or positioning.

02

We find the right sports opportunity

We identify the sports, audiences, cities, spaces and moments that best serve your goal, whether that’s one sport or several.

03

We design the solution

Branding, activations, events or a combination of them.

04

We execute end to end

Negotiation, production, logistics, installation, operations and coordination.

05

We measure and report

We document every execution and analyze the results to optimize what comes next.

Where your brand comes to life

Real formats at active venues

Santander overhead banner above indoor padel courts
Overhead banners Visible from anywhere in the venue
Wilson banners along the base of a padel court’s glass walls
Glass-base banners Continuous presence along the glass walls
Decathlon banners at the entrance to padel courts
Court banners High-impact branding in the playing area
adidas die-cut vinyl logo on the glass of a padel court
Die-cut vinyl Premium 20 x 20 in decal on glass
Illuminated VISA sign marking court 2 at a padel club
Illuminated court signs Court numbering with backlit branding
Uber Eats perimeter signage on a small-sided soccer field
Perimeter signage Presence around the entire field
Where your brand shows up

The right sport
for every goal.

Buy by sport, across multiple sports or by region, based on what your brand needs.

Professional padel court
FASTEST GROWING

Padel

A fast-growing audience that plays every week. Branding at clubs, circuits, tournaments, activations and brand experiences.

Soccer field with players during a match
MAXIMUM REACH

Soccer

Scale, mass appeal and reach across every demographic. Presence at soccer facilities, amateur leagues, activations, competitions and experiences.

Runners during a road race
MASS SCALE

Running

Highly engaged communities and events with huge turnout. Races, training sessions, sampling, hydration stations, experiences and sponsorship.

Golfer on a golf course
EXECUTIVE AUDIENCE

Golf

A premium setting for relationship building, hospitality and executive audiences. Corporate tournaments, client experiences, branding and activations.

Tennis court
PREMIUM POSITIONING

Tennis

Prestige, affinity and experience. Branding, tournaments, clinics, hospitality and brand experiences.

Events & activations

From permanent presence
to the moment of contact.

Signage gives your brand permanent presence at the venue. Events create the moment of contact with real people. Together they form a complete circuit, and S&B runs it end to end.

Visa brand activation at a golf tournament produced by Sport & Brands
On-site activation Visa · Golf tournament
Lounge area at a padel club during a brand experience
Experience & lounge Padel club

Branded tournaments

Your brand names the tournament and owns every touchpoint: registration, courts, awards and follow-up communication. Sustained presence throughout the competition.

On-site activations

Sampling, product trials and experiences inside the venue, at the exact moment your audience is available and receptive. Direct contact, not passive exposure.

Corporate experiences

You pick the event.
We handle the rest.

Sport & Brands plans and manages everything your company wants to do in sports: trips to major events, experiences for your team and hospitality for your clients. We take care of tickets, transfers, accommodation and all the logistics.

With Sport & Brands, you can:

Tell us what you want to experience

World Cups, Grand Slams, Formula 1, finals and big rivalry games: if it exists, we’ll make it happen.

For venues and clubs

Own a sports venue?
Join our network.

Glass walls, fencing and court numbers are assets that earn you nothing today. We sell that space to brands and you receive a fixed annual fee.

Zero investment on your side
Production, installation and sales handled by S&B
Fixed annual income, no commercial risk
Partnerships with premium brands

Tell us about your venue

We’ll reach out to schedule a free site visit.

Thanks, we got your details!

We’ll reach out to schedule a free
site visit to your venue.

FAQ

What venues and brands ask us.

Two sides of the same circuit. Can’t find your question? Just write to us.

How can a sports club or venue in the US earn more revenue?
The advertising space at a sports venue (court glass walls, fencing, overhead banners and court numbers) is an asset that usually goes unmonetized. Sport & Brands sells that space to brands and pays the venue a fixed annual fee. It’s extra, predictable and recurring income from space that already exists.
How much does the venue need to invest?
Nothing. Our model requires zero investment: Sport & Brands covers the design, production and installation of the signage, and brings in the advertisers. The venue grants us the exclusive right to sell its advertising space and receives a guaranteed fixed annual fee. The commercial risk is 100% ours.
Where can a brand advertise in sports in the US?
At padel and tennis clubs, golf courses, soccer facilities and running events. Sport & Brands builds tailored advertising circuits in Miami and other US cities, choosing the sport, city and volume, as part of an international network of more than 1,500 sports venues. We manage everything, from venue selection to the final campaign report.
What advertising formats are available on padel courts?
There are five main formats: overhead banners, visible from anywhere in the venue; glass-base banners, with continuous presence along the bottom of the glass walls; court banners, with high-impact branding in the playing area; die-cut vinyl, a premium 20 x 20 in (50 x 50 cm) decal on the glass; and illuminated court signs, which number each court with backlit branding.
Which sports does Sport & Brands cover?
Five: padel, soccer, running, golf and tennis. Each one reaches a different audience profile, so brands can run single-sport or multi-sport campaigns depending on their goals and target audience.
What are brand activations at sports venues?
They are direct, face-to-face actions with people inside the venue, as opposed to signage, which provides permanent presence. They include branded tournaments and on-site activations such as sampling and product trials. For travel, suites and hospitality, S&B has a dedicated corporate experiences line.
Does Sport & Brands operate in the United States?
Yes. Sport & Brands works with brands, companies and venues in the United States using the same model it applies in Latin America and Spain: tailored advertising circuits and activations, with zero investment for the venue and full-service management for the brand.
Do you plan corporate travel and sports experiences for US companies?
Yes. We plan and manage team trips to major sporting events, stadium suites and experiences for the teams, clients and partners of US companies. We handle tickets, transfers, accommodation and logistics end to end, tailored to your company’s goals.
Let’s work together

Ready for your brand
to get in the game?

Tell us your goals and we’ll design a tailored proposal. No commitment, no generic packages.

Email alfredo@sportandbrands.com
WhatsApp +54 9 11 3358 5778
Book a meeting

Tell us about your brand
and your goals

What are you interested in?

We reply within one business day · alfredo@sportandbrands.com

Message received!

We’ll get back to you within one business day
to schedule the meeting.